From The Verge:

Dotdash Meredith, publisher of People, Better Homes & Gardens, Investopedia, Food & Wine, and InStyle, signed a deal on Tuesday with OpenAI to use AI models for its ad-targeting product, D/Cipher. In turn, Dotdash Meredith will license its content to ChatGPT.

With the partnership, OpenAI will bring content from Dotdash Meredith publications to ChatGPT, link to the articles in the chatbot, and train AI models with its articles. (Presumably, this also includes an archive of all the previous sexiest men alive.)

This agreement, one of a flurry made recently, is interesting in that it gives a glimpse of how a deal with OpenAI might have added value beyond just taking money for content. From Dotdash's press release:

As part of the agreement, OpenAI's models will help DDM's groundbreaking intent-based ad-targeting solution D/Cipher. D/Cipher connects advertisers directly to consumers based on the context of content being consumed, without using personal identifiers like cookies. As strategic partners, OpenAI technology will be used to supercharge D/Cipher's superior targeting technology with AI—offering more precise targeting and improved ad performance in a soon-to-be cookieless world.